Michael Tona is the founder of Hubfluence and has over 10 years of experience in e-commerce and influencer marketing. He has managed paid media for hundreds of brands, built his own DTC brand, and led creator programs at a top TikTok Shop agency. Drawing from his hands-on experience, he created Hubfluence to help brands streamline creator discovery, outreach, and campaign management.
The Ecommerce Guide to TikTok Shop Creator Outreach
On TikTok Shop, the creator is your storefront. A shopper watches a video, taps the product, and checks out without ever leaving the app. There is no landing page in between, no email sequence, no retargeting. The video is the whole funnel. That changes what outreach has to do. You are not just …
