Remy Van Donk is a multidisciplinary creative director with 20+ years of experience. He has worked across creative direction, corporate and brand identity, advertising, and digital marketing for a roster of international clients such as Vistaprint, Coca Cola, Red Bull, airbnb, Ernest & Young, bwin, Full Tilt, Schwarzkopf, Persil, Loctite, Siemens, Bank Austria and Henkel CEE.
Color Sells: How Small Businesses Can Use Color Psychology to Stand Out
When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be …