Rob Mathews is the Director of the Institute for Entrepreneurship and Free Enterprise at Ball State University, USA. His new book with Michael G. Goldsby is Entrepreneurship the Disney Way. Learn more at www.ELProfile.com.
How Disney Creates World-Class Guest Experiences: 4 Keys to Their Success
How does Disney transport guests of its parks and resorts to mythical places that create magical emotions? By intentionally designing its physical spaces, systems, and guest interactions to drive emotional reactions. That’s how Disney stands out in a crowded marketplace full of entertainment and …
