Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball University. His new book with co-authors Min Basadur and Michael Goldsby is, Design-Centered Entrepreneurship, Second Edition (Routledge, 2022), and provides a research-driven, step-by-step approach to creative problem-solving. Learn more at https://elprofile.com/ and www.basadurprofile.com.
Defer Judgment When Investigating Solutions to Customer Problems
Uncovering facts about the competitive dynamics entrepreneurs face in bringing a product or service to market improves their odds of success. A critical strategy for gathering good data is to defer judgment and logic. Don’t prejudge information. Entrepreneurs must consider any information …
