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Small Business Advice Book

Robert Fukui

President of High Point Marketing, Inc., Robert has over 20 years of successful sales and marketing experience with corporations such as Coca-Cola, Novartis Pharmaceutical and Bristol-Myers Squibb. High Point creates promotional and pricing strategies and provides graphic design and printing support services.

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Robert Fukui

Six Steps for Success in the New Year

As the year is coming to an end, now is the time to start planning for next year’s business success. Regardless if you hit your sales and profit goals or not, analyzing this past year’s successes and challenges will bode well for your business in the coming year. Because we are all so busy, very …

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6 Reasons Not to Use Social Media

Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social …

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Increase Profits With Purpose

Generating maximum profits from your business is always a goal for the vast majority of business owners, presidents and CEOs, but should it be the primary goal? What if you could generate higher profits if your company is led by a greater purpose versus simply by going after bigger profits? I've …

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Keys to Raising Business Capital

Whether you are a startup or existing business, having sufficient capital is essential to growing a successful business. The lack of capital is also one of the primary reasons why many good ideas never develop into a business or why some companies never take that next leap into scalability. But once …

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Price to Succeed!

Instituting value-based pricing over other common methods, like cost-led and positioning (pricing yourself against your competition), generally has a positive impact on business profits. Why? Because most businesses tend to underestimate their own value, thereby pricing below what they are truly …

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Maximizing Profits

Maximizing the profitability of your business starts with a well-developed, value based pricing strategy. This is done by creating, understanding and quantifying the value that your product brings to the market. While pricing is one of the four components of the marketing mix (product, promotion, …

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