Stephen McGarvey is an international speaker, an expert on persuasion and influence, and the founder of a boutique consulting firm, Solutions In Mind. He assists corporations and audiences around the world in solving difficult communications problems by guiding them on an engaging, fast-paced, fascinating journey inside the unconscious mind. His new book is the USA Today and Wall Street Journal #1 Best Seller Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior (Morgan James Publishing, July 2022). Learn more at solutionsinmind.com.
A Tale of Two Models: Fine-Tuning Communication by Understanding Ambiguity in Language
The unconscious forces of memories, images, sensations, and stories interact in communication and, ultimately, in consumer decision-making and buying behavior. Let’s explore how two linguistic models, which function differentially like opposite sides of the same coin, demonstrate how the subliminal …
