Troy R. Underwood is an industry disruptor. Part technologist, part economist, and all innovator, he revolutionized the motor vehicle industry with the nation’s first electronic title system for financial institutions, which was later sold for $106 million. His healthcare venture, benefitsCONNECT, innovated healthcare benefits administration and resulted in a highly successful acquisition. His new book is How to Launch Your Side Hustle: Start and Scale a Business with Minimal Capital. Learn more at troyrunderwood.com.
Customer Retention: The #1 Source of Missed Revenue
As an entrepreneur, you work hard to market your business, yet many entrepreneurs mistakenly view marketing in a narrow and limited way. Yes, a large aspect of it is to find new prospects, but that’s not the whole picture. Marketing should equally target customer retention, because if it doesn’t, …
