Troy R. Underwood 

Customer Retention: The #1 Source of Missed Revenue

As an entrepreneur, you work hard to market your business, yet many entrepreneurs mistakenly view marketing in a narrow and limited way. Yes, a large aspect of it is to find new prospects, but that’s not the whole pic­ture. Marketing should equally target customer retention, because if it doesn’t, you’ll be missing out on a top source of revenue. Customer retention is one of … [Read more...]