As Vistaprint CEO, Trynka invests her time in developing a deeper understanding of micro business owners and what they need to succeed. Helped by knowledge gained from direct dialogue with customers, Vistaprint consistently evolves its e-commerce site, develops innovative new products, and creates tools that make running a micro business easier, so owners can focus on making an impact.
Reaping Big Rewards from the Shopping Small Movement
The future looks bright for small businesses, with consumers increasingly drawn towards shopping small. At Vistaprint, we recently surveyed 1,500 U.S. consumers, and more than three-quarters said that shopping at or using a small business is important to them. The main driver is the impact these …
