Dr. William Putsis is a Professor of Marketing, Economics and Business Strategy at the University of North Carolina-Chapel Hill, and a Faculty Fellow for Executive Programs at Yale University. He is also president and CEO of Chestnut Hill Associates, a strategy consulting firm offering a suite of online executive development courses. His new book is The Carrot and the Stick: Leveraging Strategic Control for Growth (Rotman-UTP Publishing, Feb. 3, 2020). Learn more at putsis.com or chestnuthillconsulting.com.
The Story of the Girl on the Wing
In a classic episode of Rod Serling’s Twilight Zone, “Nightmare at 20,000 feet,” Bob Wilson (played by a very young William Shatner) is on his first flight since his nervous breakdown six months earlier. At 20,000 feet, he repeatedly sees a creature on the wing, but whenever he pointed the creature …
