A visionary leader, business accelerator and industry futurist, Zain Raj, author of the new business novel The Pyramid Puzzle, combines innovation and creativity to create new business models for the future. Chairman and CEO of Shapiro+Raj, an independent research and insights company. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at issues and trends to help marketers and business leaders realize their full potential in a data-driven, digitally led and insights-driven world. Raj is also author of Marketing for Tomorrow, Not Yesterday and Brand Rituals: How Successful Brands Bond with Customers for Life.
People-focused Problem Solving is Key to Brand Success
When a brand starts struggling, losing customers and its luster, company leaders often turn to consultants to help them turn things around. These consultants more often than not focus on operating areas. They tweak accounting systems, invest in new tracking software, they might even recommend …
