It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Some of them, such as Zillow Talk: The New Rules of Real Estate, written by Zillow CEO Spencer Rascoff and his chief economist, Stan Humphries, …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The Education Engine: An Interview with Rich Carr
Dean Rotbart talks with Rich Carr in this interview about The Education Engine, a system that business owners can use to create online courses, or even online universities, on any topic. Mr. Carr discusses how creating an online course can serve multiple purposes. It can, of course, be a …
6 Reasons Not to Use Social Media
Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social …
What to Do When Writer’s Block is Killing Your Blog
Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that …
Ten Things to Know about Logo Design (Infographic)
Consider some of the biggest brands and how they’ve crafted a visual identity (logo) that communicates the right message. Credit: Infographic by Matt Powers at Blue Soda Promo …
How to Use the Upcoming Holidays to Help You Grow Your Small Business
With the holiday season just a short time away, you might already be thinking about everything that this particular time of year entails for your small business. If sales normally increase during these festive winter months, then you’re likely excited about the opportunities that lie ahead. However, …
