Unless you are a company of one, being a small business owner requires that you learn how to effectively deal with the people you decide to employ. After all, they have the ability to take your business to higher levels or help it fall flatly on its face, making them a critical part of the …
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Golden Care in San Diego: Passion and Planning Build a Thriving Business
Advice for creating a mission-driven business from Golden Care Owner Porsha Vogt. For Porsha Vogt, founder and owner of Golden Care, a senior in-home care agency, starting a business was personal. She was motivated to start a senior care business because of experiences in her own family, and …
4 Tips for Self-Marketing Your Business Via Social Media
As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start. Once you do get started, do you know how to keep things going? One of the hardest aspects of social media marketing is …
Building a Strong Foundation and Listening to Customers Keep Small Businesses Strong
Advice from AVPA President Matthew Grisafe. Matthew Grisafe, president of AVPA, a Crestron programming company for the audiovisual industry, and author of the small business book Our Code: History, Practices and Process of AVPA, has learned from thirteen years in business, how important it is to …
5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them
Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but …
Decoding the Designer-Client Relationship
A Designer’s Perspective from Modmacro Creative Director Jerry Lund. Hiring communications, marketing, web and design professionals is an important part of a small business owner’s responsibilities. In order to make the right choices when connecting with a service provider like a graphic …
