What does the typical entrepreneur look like? If you are like most people, you probably picture someone in his or her 20s. Maybe someone who is fresh out of college or maybe even still in college. Right? Wrong. According to the 2014 Kauffman Index of Entrepreneurial Activity, the largest age …
Baby Boomers Articles and Interviews (tag)
A Quick Primer on Generational Marketing
Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses. Growing your business will require an accurate demographic snapshot of who your …
