As a community college instructor, I often hear students complaining about required courses that are not related to their major. “I’m never going to use this,” they grumble about certain classes. However, I like to challenge students about how core classes can help them succeed in almost any …
Case Studies Articles and Interviews (tag)
Six Pitfalls to Avoid When Writing a Case Study
Do you use case studies in your marketing program? If not, maybe you should. They’re battle-tested content marketing tools that make an impact. That’s why they're a staple of many content marketing programs. Put simply, case studies pack a powerful punch. They also provide a good return on …
Case Studies: What They Are and How They Can Help Promote Your Small Business
When I first started writing marketing content for small businesses, I was mainly hired to write for their websites (think home, about, and service pages), pamphlets, and online blogs. However, in more recent times, I’ve been turned on to this great new marketing avenue called case studies. And I’m …
How to Create an Effective Emotional Marketing Campaign
Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your …
