Case Studies

How Developing Your Writing Skills Can Make You a Better Business Owner

As a community college instructor, I often hear students complaining about required courses that are not related to their major. “I’m never going to use this,” they grumble about certain classes. However, I like to challenge students about how core classes can help them succeed in almost any endeavor. Although writing classes frequently top the list of courses students … [Read more...]

How to Create an Effective Emotional Marketing Campaign

Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your consumers is emotionally. The question is: How do you create a marketing … [Read more...]