Continually draining billions of dollars from digital advertising budgets, ad fraud enables fraudsters to control clicks, impressions, and interactions while providing no real benefit to companies. Automated bots and deceptive activity created by automated bots and deceptive networks replace actual …
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5 Tips to Tell If Your PPC Campaign Is Working and How to Maximize Your Investment
Many small business owners are often reluctant to pour money into paid online advertising, simply because there are too many variables at play and the overall ROI of the campaign can be difficult to measure. Not to mention that a bad PPC campaign can cost you a lot of money, and the fact that proper …
