Establishing trust and loyalty with clients is critical for business success. With so many options available to consumers, companies must take proactive steps to foster meaningful relationships that inspire clients to return and refer. One way to build and maintain strong business relationships is …
Client Retention Articles and Interviews (tag)
Secrets of Strong Customer Retention Strategy: How to Keep Your Clients
Research shows that even a small rise of just 5% in customer retention can result in profitability increases anywhere from 25% to 95%. The same study revealed that the acquisition of new customers is between five and twenty-five times more costly in terms of ROI than the cost of investment when it …
The Guide to Corporate Gifting
It can be hard enough finding what to gift your mother-in-law, let alone a client you only know at the professional level. Gift giving, however, is a tremendous tool for building lasting relationships with your clients. As Ian Altman wrote in Forbes, “If you’re wondering whether or not you …
