Client Retention

Secrets of Strong Customer Retention Strategy: How to Keep Your Clients

Research shows that even a small rise of just 5% in customer retention can result in profitability increases anywhere from 25% to 95%. The same study revealed that the acquisition of new customers is between five and twenty-five times more costly in terms of ROI than the cost of investment when it comes to retaining a consumer. Repeat buyers are more likely to spend more on … [Read more...]

The Guide to Corporate Gifting

It can be hard enough finding what to gift your mother-in-law, let alone a client you only know at the professional level. Gift giving, however, is a tremendous tool for building lasting relationships with your clients. As Ian Altman wrote in Forbes, “If you’re wondering whether or not you should give your clients gifts, let me clear up any doubt: you should.” A small … [Read more...]