ENewsletter

Low Cost Marketing Ideas for Small Businesses

While paying a marketing agency can cost you a fortune, your own efforts on the part of your small business employees shouldn’t have to. It does, however, take time to develop and execute marketing materials, even if you prefer to use low-cost or no-cost marketing tools. Before spending a single penny on marketing, you need to develop a marketing strategy. You need to … [Read more...]

7 Newsletter Design Mistakes You Should Avoid at all Costs

Email marketing is incredibly effective, which explains why more than 80% of business to business and business to consumer firms use it. Email newsletter design has a major impact on your click-through rates and conversion rates. Some design choices affect the rate messages are opened, while others cause people to delete the message and block you as spam. Here are seven … [Read more...]