Gatekeepers

How to Beat the Gatekeeper – The Right and Wrong Ways

Anybody who has worked in sales will know that getting through to the decision maker isn’t always the easiest of tasks. Most phone calls to businesses are handled by the gatekeeper, who after listening to countless sales pitches every day, will have no issue with disregarding yours either. Ultimately though, if you cannot get through to the key decision maker, you are not going … [Read more...]