Generalizing is part of what it is to be human. In his doctoral thesis, “Transformational Grammar,” the late linguist and public intellectual Noam Chomsky argued that people use what he termed “mental filters” to make sense of reality. He identified three filters through which we sift incoming …
Generation X Articles and Interviews (tag)
A Quick Primer on Generational Marketing
Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses. Growing your business will require an accurate demographic snapshot of who your …
