As a small business owner, you likely spend a majority of your time looking forward as you try to predict future market and trends, attempting to forecast a majority of your expenses and revenue. And certainly, these things are good as they give you the direction in which you want to go. However, if …
Goal Setting Articles and Interviews (tag)
Value for Me and Also for Thee
What is the ultimate goal of any business? What is its purpose? Simple questions, right? To make money. Wrong answer. To be profitable? Wrong again. The goal of any business should be to create value. Making money is a short-sighted answer. Focusing on profits also take a short-sighted approach to …
