Guerrilla Marketing

Offline Ways to Promote Your Online Business

It’s no secret that the ecommerce industry is booming, but running an online business is no easy task, and the competition is fierce regardless of the industry you’re in. To succeed, ideally, you’ll have both an online and offline promotional strategy. With that in mind, here are a few offline ways you can promote your online business. Direct Mail Direct mail is the process … [Read more...]

10 Great Guerrilla Merch Ideas for Your Fan Page, Gig, Poetry Reading, or Book Launch

If you have a passion project, you’ve probably considered ways of promoting it. After all, anyone who has a passion for anything will probably want to share their love of their craft or interest with the rest of the world. While online promotions are all well and good, real-world items are a great way to make your project more “real” to the people you are reaching out to. … [Read more...]