Growing a small business into a sustainable operation is a daily hustle. From finance, accounting, sales, and marketing to general administration, entrepreneurs have to wear a lot of hats to make their businesses a success. As a result, small business owners don't have much time to worry about …
Identity Design Articles and Interviews (tag)
Out with the Old, In with the New!
In December 2014 the NBA franchise Toronto Raptors announced a new team identity to begin use in the 2015-16 season. I’ve never been a big fan of the raptor character on the old logo, so I thought it was a good idea to make an update for the Raptors. Since the Raptors team has been around since …
Identity Design Case Study: Ramsey Backflow and Plumbing
Identity design may appear simple on the surface, but good identity design has a thought, intention and reason behind the aesthetics. As an example, let’s take a look at the thinking behind the concepts for Ramsey Backflow and Plumbing. One is a bit more commercial and the other more …
