Identity Design

Out with the Old, In with the New!

In December 2014 the NBA franchise Toronto Raptors announced a new team identity to begin use in the 2015-16 season. I’ve never been a big fan of the raptor character on the old logo, so I thought it was a good idea to make an update for the Raptors. Since the Raptors team has been around since 1995 there’s a lot of familiarity with the typography and character icon. … [Read more...]

Identity Design Case Study: Ramsey Backflow and Plumbing

Identity design may appear simple on the surface, but good identity design has a thought, intention and reason behind the aesthetics. As an example, let’s take a look at the thinking behind the concepts for Ramsey Backflow and Plumbing. One is a bit more commercial and the other more residential. Option A – This identity has a modern, up-market feel and gives a nod to the … [Read more...]