The current market for real estate is increasingly competitive, which means that you will need to do more than merely acquire a license. You will need to use absolutely every tool and trick at your disposal to ensure success, and while online marketing strategies are fast becoming a staple in the world of marketing, simply having a website is really not enough. Here is how you … [Read more...]
How do you build a business online? Through strategy and tactics. Your strategies will develop your overall message, while your tactics will consist of how you’re communicating your messages over time. While text may be the most powerful form of messaging, since words can persuade, it’s a mistake to forget about the subtle impact of photographs. Imaging and the … [Read more...]
After dedicating time, resources and energy into message building, brand development, logo design and general visual branding, business owners, especially those who are not in traditionally forward facing professions, often neglect one last piece of the puzzle: the headshot. This is a missed opportunity to form a cohesive brand identity and to support the marketing and … [Read more...]
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