When sourcing leads for sales, an abundance of average leads is fine, but a smaller volume of high-quality leads is better, especially in terms of sales and growth. Why is this the case? Below we’ll explore four different ways that these high-quality leads can propel sales growth. Through …
Lead Conversion Articles and Interviews (tag)
5 Ways Personalization Can Help You Boost Conversions
We live in a day and age when companies can either choose to personalize their online presence or perish by sticking to old and outdated practices. Now that every business is racing to personalize everything from the copy on their websites to the emails they send to their customers and the stories …
4 Questions to Answer Before Talking to a Prospective Client
Who am I is not a philosophical question for small business owners - it’s the first step to converting a lead. To prepare to engage with clients and prospects, you have to start with the basics. While some of these essential questions might seem obvious, it is important to lock down your answers …
