Lead generation is the process of identifying potential future customers for your company's services or products. It means searching for the most suitable customers. Usually, it’s the sales department's task to obtain a consistent flow of leads, sell enough for the business to move forward, and …
Lead Generation Articles and Interviews (tag)
4 Ways High Quality Leads Can Propel Your Sales Growth
When sourcing leads for sales, an abundance of average leads is fine, but a smaller volume of high-quality leads is better, especially in terms of sales and growth. Why is this the case? Below we’ll explore four different ways that these high-quality leads can propel sales growth. Through …
Do You Know Where Your Leads Are Coming From? Here Are 5 Ways to Find Out
Unless you know the source of the leads you generate, you will have a tougher time converting prospects into paying customers. Thankfully, there are a few key ways to work this out, and modern tools to make this as efficient as possible, so here are just a handful of options to consider if you want …
How To Use Cold Emails To Grow Your Small Business
Cold emails are often seen as being an obsolete tactic in digital marketing but the truth is that they can still be very effective. The problem is people got used to receiving them and ignoring them. This is why it is so important to use modern, effective strategies. Cold emails can do wonders when …
How to Use Networking for Lead Generation
Lead generation is an intricate, ever-changing process that often requires businesses to adapt and overcome a range of challenges in order to succeed. What’s more, there’s no such thing as a one-size-fits-all for any company out there, no matter the industry or the need for new leads. If anything, …
The Benefits Of Outsourcing Appointment Setting
Cold calling to turn prospects into leads is one of the most dreaded yet essential tasks for sales personnel everywhere. Balancing the need to generate new qualified leads with other responsibilities can lead to wasted time and the overburdening of your staff. Since your revenue will not increase at …
