Metrics

What Website Metrics Should You Pay Attention to and Which Should You Ignore?

There are a lot of numbers and more data available to you regarding your site than one person can manage. Yet, it is very important to understand these metrics to know if your website is on the right path. The alternative is that your website could be headed for failure because you didn’t understand your metrics. Luckily, there is a lot of data that you can safely ignore. … [Read more...]

4 Simple Ways Google Analytics Data Can Improve Your Small Business

Unless your small business has been living under a rock for the past dozen years, you already have a website. Whether or not that website utilizes any form of analytic tracking is another matter, but website statistics can provide extremely useful data for small businesses to take strategic advantage of.  Some web hosting services offer bare bones analytics or simple page … [Read more...]