Niche Marketing

Small Business Marketing Essentials: 1 – Creating Mass Market Appeal

Whenever I ask a potential client who their target market is, I often hear "everyone." While it may be true that everyone could be a potential customer, not everyone will buy. So it is important to build the profile of your target market into one that is most likely to purchase. I feel the reasons why most business owners try to market to everyone (when they really don’t … [Read more...]