Peer Influence

Why You Shouldn’t Overlook Peer Influence

Influencer marketing is more popular than ever thanks to the rise of social media. When you're a brand trying to sell your product, don't overlook the power of peer influence. With influencer marketing, celebrities like Justin Bieber are able to effortlessly sell jeans just by wearing them in a picture and tagging the brand. Authenticity Is Important Peer influence extends to … [Read more...]