Embarking on a rebranding journey can feel overwhelming for any small business owner. It's a process that requires thoughtful consideration, planning, and execution. This blog post will explore the key aspects of successfully navigating a rebrand, from understanding the need for a fresh identity to …
Rebranding Articles and Interviews (tag)
6 Efficient and Effective Steps to a Corporate Rebrand
Change is inevitable and is a common norm across all niches. Things change, forcing people to shift and conform to them. Your business is not immune to such changes. After operating for some time, your strategy may become obsolete. The model may no longer be working. Also, your business name and …
Top 7 Tips for Trademark Rebranding
A registered trademark ensures that your business’s recognizable sign or logo legally identifies the products and services of your business. Once registered, that trademark becomes the property of your business. It is only your business that has the right to use that trademark. This matter of …
How to Keep Your Storefront Fresh and Appealing
Research has found that over time, people slowly begin to tune out things that haven't changed for a long time. That's why one of the most basic business strategies for retail is to make regular changes to the store's appearance. These frequent adjustments create a new perspective for passing …
How a Logo Makeover Can Benefit Your Business
Companies evolve over time, and so does the way in which they are perceived by the public eye. Some changes of this sort are a natural byproduct of doing business, and others are undertaken voluntarily for a specific purpose. Redesigning the company logo would be an example of the latter category. …
Think about Rebranding? Seven Ideas to do it Right
Whether you ignore them or not, changes are inevitable, in business as in life. Awareness of ever-changing trends and circumstances is necessary when doing business, but sometimes it takes more than just keeping up with the pace of change. Every once in a while, a company needs to go through a …
