Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand …
Reputation Management Articles and Interviews (tag)
How to Keep a Negative Online Review From Hurting Your Business
Jeff Bezos says you earn a good one “by trying to do hard things well.” Warren Buffett says it takes 20 years to build one and five minutes to ruin it. Richard Branson says your brand name is only as good as it is. These successful business leaders are each talking about something that is vital …
What to Do With a Negative Review
Anyone running a business knows that customer reviews are golden. Whether the reviews are for specific products or for the business itself, there’s no denying that they guide customers’ decisions. In a perfect world, your customers would always be happy and always leave five-star reviews. At the …
How to Manage Online Reviews: Your Reputation Precedes You
These days no deed, good or bad, goes unpunished. The age of the internet has given birth to the online review, meaning how you treat customers, especially the negative, is more widely known than ever before. Unhappy customers, and happy ones if you are lucky, have many options for letting …
