Storytelling

How To Use Video Marketing In Different Stages of the Buyer’s Journey

People are overwhelmed every day with all different kinds of advertisements and products, and winning over customer has never been more of a challenge. Video marketing is getting to its peak, and soon all companies will have to deal with it if they want to gain or keep their customers. There are four different stages of buyers’ journey, and we will briefly explain how to … [Read more...]

Connecting With Potential Clients Through Storytelling

Meet the Groves family: Michael and Sandra, and their two children, Sasha and Liam. Also, meet their home. Yes, you read that correctly. Their home is a custom-designed luxury smart home that acts almost as a fifth member of their family. In the new e-book written by AV Programming Associates (AVPA) president Matthew Grisafe, you’ll find the story of a day in the life of this … [Read more...]