This interview is part of the “Think Again” series, in which Businessing Magazine talks to small business owners about how their businesses have evolved and how things don't always go as originally expected. In this interview, we asked Scott McKee of Scott McKee Construction in Mission Viejo, …
Word of Mouth Articles and Interviews (tag)
Affordable Ways to Market your LLC Effectively
If you’re past the initial stages of planning your business and have answers to questions like what are the requirements needed in forming an LLC and how much does a LLC cost in NY, the next step to work on is managing your marketing strategy. An effective marketing strategy has a huge impact on …
How to Market Yourself as a Freelancer
It’s hard enough to create a compelling resume and cover letter when you’re job hunting for a regular job. But when you work for yourself as a freelancer, you’re constantly hunting for new work. Freelancing can be a feast-or-famine business, and the only successful freelancers are the ones who know …
7 Common Small Business Marketing Mistakes
Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re …
How to Market Your Brand
A company needs to find its brand early on. It’s what will set it apart from the competitors and make it recognizable to its clients and customers. Even though it seems like an abstract process, it’s actually rather important when it comes to making your mark on the market and creating a customer …
3 Simple Ways to Trigger an Explosive Word-of-Mouth Marketing Campaign
If there’s one expense most businesses would rather do without, it is advertising. Not just because it is complicated, but because it is expensive and the results are not always predictable. That is why the best form of marketing is always word of mouth marketing (WOMM). But why is WOMM so …
