Simon Slade 


Tap into the Power of the About Page

The About page on a company website is perhaps the single most overlooked and underutilized marketing opportunity. One of the easiest ways to connect with customers is by humanizing your company. So many businesses miss this chance to gain customer loyalty because they don’t provide enough information—or they provide the wrong kind of information—on their website’s About … [Read more...]

What to Look for in a Remote Hire

Hiring is always a challenging process, but the pressure increases when you are hiring for a remote position. The virtual office is becoming more popular with every passing year, as businesses realize the dramatic cost benefits of expanding your team remotely. It’s important that business owners recognize the hiring process for remote workers is entirely different from that of … [Read more...]

10 Free Tools to Streamline Your Internet Marketing Efforts

There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or simply don’t need anything too intricate, these tools are my favorites that won’t … [Read more...]