The effectiveness of a business or agency at capitalizing on marketing trends could make or break the organization. So, it is essential to be on the lookout for the latest trends in marketing. From focusing on simple strategies like micro-influencer and influencer marketing to bigger and more complex ones such as the overall state of marketing, keeping an eye out for marketing trends gives you an edge over your competitors. An organization must be able to keep up with all these elements.
There was a time when voice search engine optimization, data-driven marketing, and artificial intelligence were nothing but ambitious concepts that were closer to being ridiculous than being real. However, these technologies have become trends for innovative digital marketing and have become the priorities for many business owners today. It is not hard to see why these have become priorities; companies want to retain their competitive edge in the market. So, they’re forced to adapt quickly to the ever-evolving changes in the digital marketing world.
We’re in a world where technology is moving very fast, and customer behavior and interests are becoming harder to predict by the day. Unfortunately, some marketers continue making guesses and sticking to their old methods, expecting them to work forever. This is why it’s crucial to keep tabs on the current marketing trends for success.
Here are some of the top trends to watch out for in 2021.
Sustainability
People are becoming more passionate about the environment in 2021. So everyone is now making sure that the brands they are supporting with their patronage are also very passionate about keeping the environment and the planet the way they were a long time ago.
Most customers expect companies to be more conscious of the environment, which has led to the popularity of eco-friendly brands and sustainable products, especially for the younger consumers. However, this is more than just marketing green products. Every business can benefit from sustainability if they put out their sustainable practices.
The most important thing to do is to allow them to see your sustainability through content and branding so that environmentalism can become a significant player in your identity. There are several other ways to show sustainability based on your branding style, such as discussing consistently on social media and displaying banners on your website prominently. You may also use more subtle methods like conveying green themes across the visual identity of your brand.
Ad-Blocker Blockers
This is one unexpected trend in digital marketing in 2021, and it’s about how to beat and overcome an obstacle such as ads blockers. In 2021, about 27% of web users are expected to be using ad blockers. Unfortunately, this means that many marketers’ primary source of traffic is being cut off automatically from the source, even including pay-per-click campaigns.
First, you need to find out if it is a significant problem for you, and you can find out through your data analytics and ad data. There are cases where the damage done is negligible, but it depends on where you post the ad and who your target audience is.
If you find that your ads are victims of ad blockers, the best thing to do is to adapt. You will be wasting your time if you try to convince your prospects to change their preferences. What you need to do instead is to readjust your marketing budget so that it is suited to another more fruitful campaign such as sponsored content or influencer marketing. You will find that most of your younger audience responds poorly to display ads. However, these same people are very happy and willing to respond to influencer marketing. So, you must switch if you are in this situation.
No-Click Searches or Featured Snippets
SEO has one goal: to try and get you to be in position one on the search engine results page or as close to it as possible. However, in 2021, the goal is now shifting towards more visibility from the “position zero.”
Position zero talks about the featured snippets on Google, and this is a marketing trend that is gaining more momentum in 2021. The featured snippets work differently from other search results because of the small box it is in and its location at the top. Also noteworthy is that it displays relevant additional information attempting to answer the user’s query without clicking on the box or link. That’s how it got the nickname, “no-click search.”
While it may sound counter-intuitive to overlook people’s inability to click on your snippets, it gives you a lot of credibility and recognition as a thought leader in your industry, which outweighs all visits or clicks you could have had. If you are targeting featured snippets by yourself, there are a few things that you must put in mind. Firstly, featured snippets are primarily used for long-tail keyword phrases that look like questions (how to create a logo). Second, there are different featured snippets, from straight-up definitions to step-by-step videos, etc. So, choose the format that is most appropriate with your content.
Make sure that the content answers the question in the keyword succinctly and clearly, using a table structure or bullet list.
Conclusion
If you are into digital marketing in 2021, there are some trends that you must focus on moving forward. Change is a constant in digital marketing, so you must continue to strive, look ahead, and embrace newer technologies, strategies, and technologies that will give you a competitive edge over your competition.
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