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How to Make Your Business More Sustainable

How to Make Your Business More Sustainable

The world is becoming more and more environmentally conscious with every passing year. As a result, lots of businesses are looking for ways they can protect the planet in their day-to-day practices. This not only helps them to satisfy their moral obligations but makes them more appealing to consumers who are unwilling to support unethical practices with their shopping habits.

Whether you’ve already taken some steps towards becoming a more environmentally-friendly business or you’re just about to get started, this blog can help you to make some real progress. Take a look at these tips and try to implement one or more of them in the coming months.

Transition to Renewable Energy

Your energy usage is one of the main ways your business impacts the planet, which is why it’s so important to look into sustainable and renewable ways to power the work you do. Whether you decide to rely on solar power, wind energy, or another alternative, it’s important that you put in a bit of time to understand how this can impact you financially. If you choose to install your own solar panels, for example, you could even make money with the energy you don’t end up using. There are lots of renewable energy courses out there to help you make the best decision possible.

Reduce Paper Use

Do you really need to use as much paper as you currently do? Thanks to modern technology, it’s easy to keep in touch with customers and clients using e-mail and other electronic communications. This has led lots of businesses to change their practices to paperless ones, meaning they no longer use paper even for marketing purposes. There are lots of ways to promote your products and services online, such as through SEO or social media adverts, so there’s really no need to be handing out leaflets. If you’re reluctant to stop sending out letters completely, give customers a choice and allow them to opt-out of paper communications if they want to.

Recycling

Most businesses create waste of some kind, but it’s the way you handle this waste that’s key to being greener. Whether it’s plastic packaging or products that have come to the end of their life, make sure you have a solid recycling scheme in place. This could involve encouraging customers to send back packaging or simply arranging for the collection of all your waste so that it can be repurposed. Alternatively, you could even commit to making products out of recycled materials to be even more sustainable.

Give Back

Sometimes being a sustainable business doesn’t feel like enough, which is why many companies give back to the planet by actively improving the environment. For example, you could pledge to plant a tree for every sale during a promotional period or donate some of your profits to conservation efforts. It’s up to you to decide where you want your money to go, but advertising these efforts can make you stand out from the competition.


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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.