Rebecca Jones 

Contributor


The Importance of Building a Strong Company Culture

Companies and company leaders often take a passive approach to company culture. In many cases, they figure it's not something they can control or that they need to control. This is why, when it comes to company culture, most companies have a can't-do attitude about it. Organizational culture has always been influential, but today, it's becoming more than just another … [Read more...]

How to Develop a Successful Online Marketing Strategy

If you want people to know about your business, you need a good online marketing strategy because ad campaigns, print ads, and billboards are not as effective at driving people to your content in the modern market. With new businesses creating new competition every day, you need to establish a strong presence online if you want to guarantee security and longevity for your … [Read more...]

Business’ Success: Why You Should Have a Low-Code Platform

Lately, modern technology has made it very easy for entrepreneurs to grow their businesses without having special knowledge or skills. A low code platform is an innovation that is no exception. Low code is a visual approach to creating apps that people with no prior knowledge of coding can use. Low-code has the potential to be an innovative step for your company as … [Read more...]

Tips for Small Business Owners Hit Hard by Coronavirus

The coronavirus has created a tough situation for many people, especially for owners of small businesses, and while they may be struggling during these tough and uncertain times, there are always ways to get through it. By using all available resources, being flexible, and maintaining a positive and proactive attitude, small business owners can make it through the Coronavirus … [Read more...]

5 Cash Flow Tips for New Entrepreneurs

As a new entrepreneur, there are lots of aspects of business that you may not have had experience with, even if you have been a part of a company before. Although there are many things to learn when you are first starting out, it is fundamental that you have a grasp on the importance of cash flow and how to improve if for your small business. To help you get started, here are … [Read more...]

5 Tips to Keep Your Company’s Data Safe in the Cloud

Thanks to advances in cloud technology, small businesses can now get data storage and software solutions that are cheaper than ever before. In hopes of saving their business money, business owners are increasingly turning to the cloud for data storage solutions because it doesn’t require the staffing and upkeep of onsite servers. But is cloud storage safe? Threats to your … [Read more...]

For Every Boss: Workplace Dynamics That Improve Employee Morale

Because of employees’ immense impact on everything from profitability and productivity to the quality of personal interactions within a business, leaders must understand that the physical and mental well-being of workers is an integral component to success. Much discussion revolves around the concept of employee morale, but few companies consider in the abstract – let alone the … [Read more...]

How to Become a Better Entrepreneur in This Digital Age

We are living in a digital era where entrepreneurs must step up their game and embrace innovative practices to avoid being left behind by competitors. If business leaders do not keep up with modern times, the performance of the business will inevitably suffer. To avoid letting your business down, here are some of the best ways you can become a better entrepreneur in this … [Read more...]

Top 5 Digital Marketing Trends for E-Commerce Business

There are many purposes for digital marketing when running an e-commerce business. Some digital marketing tools can track, engage, and speak with consumers through SEO, social media, PPC, and marketing automation—all of which can help increase traffic to your website. Different businesses have different needs and uses for digital marketing; however, the one core goal of using … [Read more...]

Transitioning to Remote Work? How to Optimize Your Home for Business

Have you suddenly found yourself working from home for the first time? Due to the coronavirus (COVID-19) pandemic currently sweeping the world, many office workers are finding themselves in the same position. When you’re used to working from an office, transitioning to working from your spare room, kitchen, or sofa can be tricky because it isn’t always everything that it’s … [Read more...]