Rebecca Jones 

Contributor


7 Common Small Business Marketing Mistakes

Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re venturing out into uncharted territory—and that opens you up for many mistakes and … [Read more...]

How Many Fire Marshals Do I Need?

Fires are devastating. A business could be ruined by a severe one, and that’s assuming nobody was hurt. That’s why fire marshals are so important and why businesses need specially trained individuals to prevent sparks from becoming blazes and to save people from injury. It’s also essential that you respect government guidelines, such as the Regulatory Reform Fire Safety Order … [Read more...]

Choosing the Best CRM System for Your Business

One of the most challenging tasks of a business is choosing the most appropriate Customer Relationship Management (CRM) system. There are hundreds of potential tools in the market, all of which come with different prices and different functionalities. This exerts too much pressure on the sales director whose responsibility it is to choose the best CRM software for the … [Read more...]

How to Put Together a Successful Digital Marketing Campaign

Where it used to be that digital marketing was an option and not a necessity, in today’s high-tech world, any company that is hoping to have a successful marketing campaign absolutely must include a digital aspect. Digital marketing opens the door to a whole other slew of potential clients and customers and provides companies with the ability to grow and reach a broader … [Read more...]

5 Effective Ways to Use Social Media to Get More E-Commerce Sales

You may think that being a successful e-commerce shop owner is as easy building a website, adding some products to your shop, and posting some blog content for people to read. But the truth is, while it’s easy to launch an e-commerce shop, becoming truly successful is not. In fact, e-commerce shops are known to have an 80% failure rate beyond their first years. But you don’t … [Read more...]

How To Make The Most Of Google Ads and Merchant Center

Whether your target audience is mainstream or niche, Google is likely the North Star of your potential customer. You’d be hard pressed to find a successful business not utilizing Google Ads and Merchant Center, but it goes beyond just your average ad set. Step away from your tried and tested methods, and explore how you can make the most of Google Ads and Merchant Center. Find … [Read more...]

Preparing Your Business For 2019

The new year is quickly approaching, and while many are taking this time to relax with family and friends, it is probably also true that business owners’ minds are busy trying to come up with ways to boost their business when 2019 arrives. From marketing strategies to employee morale to boosting sales, there are so many different things to consider about your business as you … [Read more...]

Top 5 Products to Counteract Ice and Snow

Winter's here, which means there's a good chance of seeing some pretty unpleasant weather. Whether it's ice underfoot first thing in the morning or a full-on snowstorm, it pays to be prepared. That way you ensure the safety of yourself and your loved ones. Lack of proper preparation can lead to inconvenience and even injury. With that in mind, here are 5 products you can buy … [Read more...]

Business Services Worth Investing In

Businesses can either be failing or successful, and which one yours is greatly depends on using the different available services to your advantage. When your business is small, you might be able to handle everything on your own, but as it grows, you need to find capable people to assist in certain areas of the business to keep it running smoothly. A great business starts with … [Read more...]

4 Tips for Managing Stress When Running a New Small Business

Stress can lead to many things from physical health issues to mental breakdowns and from insomnia to drug abuse, which is more common than you think when people are suffering from high stress levels and need some kind of a release. If you are in Florida, for example, and your stress levels have led to an addiction that you can't get rid of, please check out one of the many … [Read more...]