With so many users starting their search online for the products and services they need, search engine optimization (SEO) continues to be a growing field. Those looking to begin a career in SEO, or established professionals seeking the best job opportunities, should look to the cities that have the highest demand for their service. Recently, Conductor analyzed research from … [Read more...]
Rebecca Jones
Contributor
Self-Employed with a Boss?
Our ideas of self-employment often involve the image of being our own boss. That we don’t work for someone else and their bottom dollar. It is true that when we are self-employed, we aren’t working to help a CEO make more money. But we still have “bosses”. Every customer and every client we take on is our “boss”. Fortunately, it’s a good thing. Today we want to explain why … [Read more...]
How to Utilize Every Aspect of Your Sales Funnel
The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]
4 Ways to Keep a Small Business Going Strong
There are countless ways to sink a business. Some of them are quite creative. But most are of the mundane variety. There are more ways to weaken and destroy a small business than there are ways to keep one going strong. Sometimes the key to keeping a business strong is to be familiar enough with what would weaken the business. Some of those common pitfalls include: … [Read more...]
Expanding Your Business: Managing the Logistics
Congratulations on your company’s success! It is always good news when a business is successful enough to warrant an expansion. And wouldn’t it be great if that expansion could go as smoothly as the decision to expand itself? We’re sure everybody reading this probably shouted “Yes!” as an answer to that question. Here’s some good news: expanding and moving your company can be a … [Read more...]
Protecting Your Business Against the Rising Threat of CrpytXXX
The next big threat to network security is here. A malicious program called CryptXXX has network administrators in all industries on alert because of how destructive it is. While this new kid on the block has only been around since April of 2016, it has already become one of the most dangerous IT security issues to date. It is believed that the hackers behind CryptXXX are … [Read more...]
Expect the Worst: Four Major Business Disasters (and How to Handle Them)
Operating a business is hardly a walk in the park considering there are so many active parts that keep the business machine going. The chance that an important area of business goes haywire is inevitable, which is why it’s best to expect and plan for the worst. There are so many different disastrous areas that could be covered but let’s take a look at four you’re bound to … [Read more...]
Why Staffing Companies Are Your Best Bet for New Employees
Any business owner or manager that has ever had to hire a new employee knows just how tedious and costly the process can be. From creating a job description and advertising to interviews and screenings, there is a lot to get done. Though it’s certainly important to take your time in selecting the right person for the job, the more time and money you spend, the less energy and … [Read more...]
You Are Finally Making a Profit, Now What Should You Do With It?
When you start a business, your goal is to begin turning a profit as soon as possible, and then to grow that profit as much as you can. That's a fundamental element of capitalism. But there is a story about a dog who chased cars every day until one of them crashed in a ditch. The dog ran to the car but didn't really know what to do; he had always focused on chasing the car, … [Read more...]
How to Make Your Events More Fun (and More Profitable)
One of the best ways to build your business and to establish yourself within your community is to hold an event and invite the major players as well as the audiences who admire them. You can set this up in a number of ways, from a small and intimate conference to large and extravagant conventions. Those decisions will all depend upon your budget, how much time you have, etc. … [Read more...]
