Rebecca Jones 

Contributor


How to Become a Better Entrepreneur in This Digital Age

We are living in a digital era where entrepreneurs must step up their game and embrace innovative practices to avoid being left behind by competitors. If business leaders do not keep up with modern times, the performance of the business will inevitably suffer. To avoid letting your business down, here are some of the best ways you can become a better entrepreneur in this … [Read more...]

Top 5 Digital Marketing Trends for E-Commerce Business

There are many purposes for digital marketing when running an e-commerce business. Some digital marketing tools can track, engage, and speak with consumers through SEO, social media, PPC, and marketing automation—all of which can help increase traffic to your website. Different businesses have different needs and uses for digital marketing; however, the one core goal of using … [Read more...]

Transitioning to Remote Work? How to Optimize Your Home for Business

Have you suddenly found yourself working from home for the first time? Due to the coronavirus (COVID-19) pandemic currently sweeping the world, many office workers are finding themselves in the same position. When you’re used to working from an office, transitioning to working from your spare room, kitchen, or sofa can be tricky because it isn’t always everything that it’s … [Read more...]

Raising the Bar: How to Improve Your Employee’s Work Performance

A recent study found that over 58% of business owners failed to see the value of project management. So, rather than letting a lack of organization affect your small business, now is the time to improve the way you approach things like project management and employee work performance. Keeping employee work performance levels high can help you grow your bottom line, so if you … [Read more...]

4 Tips to Help Service Businesses Stay Afloat during Coronavirus Lockdown

As we enter another week of lockdown caused by the coronavirus pandemic, small business owners everywhere, and especially those in the service industry, are being forced to fight for survival as restrictions on trade and travel continue to hamper their ability to function. Service businesspeople such as personal fitness trainers, make-up artists, and handymen are facing … [Read more...]

Will a University Degree Benefit You in the Business World?

Going to university to study within the field that you’ve always wanted to work can be a dream come true, but before spending tens of thousands of dollars for your education, maybe it’s better to sit down and do some research. You should always thoroughly consider whether that particular university major is what you should really spend your time. So, let’s go over a few things … [Read more...]

The Power of the Phone and Call Tracking

In today’s digital world, it is easy to focus your marketing efforts entirely toward online customers and think that it is the best approach, but this is not always true. While you should certainly be using digital marketing to increase your visibility online and to reach your target audience, it is important that you do not forget about the value of a phone call. Key … [Read more...]

Business Scaling the Right Way: Mistakes to Avoid

After the initial stages of establishing their businesses, most entrepreneurs think about scaling. However, like most aspects of business, scaling doesn’t come without its challenges. There are a myriad of unforeseen difficulties that force you (as a business owner) to make very tough decisions. To ensure that you don’t repeat the mistakes that many startup owners make when … [Read more...]

Startup and Entrepreneurship Books Every Founder Should Read

These days most of us default to gaining information from podcasts, YouTube videos, social media, maybe a blog post or the occasional TedTalk. But there are some topics that need more than a quick 5 minute read or easy-to-digest video. If you want exposure to new ideas and more diverse knowledge, then picking up a book is important — especially when it comes to building a … [Read more...]

5 Tips for Improving Your Decision-Making Skills as a Leader

Whether you are running a startup with lots of potential or handling the running of a small team in a large organization, being a good leader is one of the most difficult tasks you will be faced with. As a leader, it’s your job to not only protect the company's interests, but also guide and meet the needs of your employees or your team. You need to have good judgement when … [Read more...]