Is your nonprofit using Google Ads as part of its overall marketing strategy? If not, there are some very compelling reasons to do so. Running Google Ads shouldn’t be the only marketing you do, but when combined with other efforts, Google Ads can provide a huge boost to your nonprofit’s growth. The best part about Google Ads for nonprofits? You can run them for free! If you apply for and receive the Google Ad Grant, your nonprofit can run up to $10,000 worth of Google Ads per month that will take people directly to your nonprofit’s website so they can learn more about the work you do!
One of the mistakes nonprofits tend to make with Google Ads is that they run ads haphazardly. They don’t do any research with regard to the best keywords related to their organization and its mission/services. They don’t do A/B testing to find out which ad copy will yield the best results. And they don’t provide any compelling reasons for people to click on their ads. If you have the Google Ad Grant and are making these types of mistakes, you aren’t necessarily losing any money, but you are wasting your time and missing out on the opportunity to connect with new supporters and clients. This is why many nonprofits that have procured the Google Ad Grant turn to companies that specialize in Google Ad Grant Management for help.
Working with a Google Ad Grant management company can help your nonprofit get the most out of its free Google Ads. Do you want to grow your email list? Bring more people to your events? Get more volunteers or donations? Google Ads can help with any of those things, but only if you know how to run effective ads and know how to keep people engaged once they click on your ads.
You want to work with a Google Ad Grant management company that doesn’t just promise good click-through rates, but that also can get you engagement beyond that first click-through.
At my nonprofit marketing company, Beeline, we don’t just run Google Ads for our clients—we also work with them to create compelling landing and donation pages, as well as other digital resources, that will draw visitors in and keep them interested in what the nonprofit is doing. Once a visitor has provided a nonprofit organization with their email address, that can then trigger an email sequence that helps to turn a subscriber into a supporter. The best part about the work we do, according to many of our clients, is that it is a completely managed marketing solution, designed specifically for nonprofits. Nonprofits can focus on their work and advancing their mission, while we focus on growing their supporter base on their behalf.
Are you currently running Google Ads and seeing no noteworthy results? Or are you almost ready to give up on your Google Ads campaign because it’s just too difficult to manage? Your nonprofit could benefit greatly from the services of a Google Ad Grant management company. There are different levels of service—from full management, to a do-it-with-you-type service, to basic coaching. You decide what level of service you need, based on your internal capabilities and your budget.
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