Budget shortfalls can hit nonprofits differently than they hit most businesses. A drop in grant funding, a disappointing fundraising event, or an unexpectedly light year-end giving campaign can force a nonprofit to make hard choices almost overnight. When those overseeing the budget start looking at …
Nonprofit Marketing Articles and Interviews (category)
The Hidden Value of a Nonprofit Marketing Agency
Nonprofit teams are stretched thin, and whoever ends up "doing marketing" is often doing it in the margins of a much bigger job. That's the reality for most nonprofit organizations, and it's exactly why one of the most underrated benefits of hiring a nonprofit marketing agency has nothing to do with …
Nonprofit Omnichannel Marketing: Reaching Donors Everywhere They Are
Your donors aren’t all in one place. They scroll Instagram while waiting in line, open emails over coffee, attend events on weekends, and listen to the radio during their morning commute. If your nonprofit only shows up in one of those moments, you're missing most of your audience most of the …
Are In-House Marketing Directors or Marketing Companies Better for Nonprofits?
When you run a nonprofit organization that begins to experience growth, you eventually come to a crossroads and ask an important question: Should we hire or outsource? You know you need additional support to keep things running smoothly and continue growing your organization, but determining the …
How Reading Nonprofit Marketing Case Studies Can Help You Select the Right Marketing Partner
Finding the right company or individual to help you with marketing for your nonprofit can be a challenge. There are so many companies out there, including traditional marketing agencies that also work with nonprofits, and all of them make bold claims about their expertise and the results they get …
How a Nonprofit Marketing Agency Can Help You Grow Your Base of Supporters
We all know that keeping a nonprofit adequately funded is challenging work. Donors come and go, which requires you to constantly be finding new people to support your work. If you’ve been operating a nonprofit for a while, you’ve likely exhausted your own network of people. You’ve asked every …
