Return on investment (ROI) is a term that businesses tend to use much more than nonprofits. This is likely because businesses are focused on bringing in revenue, increasing profit margins, and improving cash flow, while the average nonprofit tends to focus on bringing in just enough donations to …
Nonprofit Marketing Articles and Interviews (category)
When It Makes Sense to Outsource Your Marketing to a Nonprofit Marketing Agency in Charlotte
Businesses tend to outsource a lot. Nonprofits? Not as much. Maybe it’s because nonprofits want to use their limited funds wisely, and they feel like spending donor dollars on outside services is not doing so, or perhaps they think handling tasks in-house is the best way to ensure that their mission …
How Your Nonprofit Handles New Subscribers Matters More Than You Might Think
When someone provides your Houston nonprofit with their email address, what happens next? Do they just get added to your list of email subscribers, and then only hear from your organization the next time it sends out a quarterly newsletter or a fundraising pitch? If this is generally what happens at …
The Value of a Value Proposition, According to a Nonprofit Marketing Agency Serving Nashville
Today we’re going to be talking about the best way that nonprofits can help secure more recurring donations to their organizations. Here’s the good news: it’s probably a much simpler solution than you think! It doesn’t involve one-on-one meetings or a months-long process of building a tight …
How a Nonprofit Marketing Agency in Colorado Springs Can Help You Turn Subscribers into Supporters
At your nonprofit, you likely have a list of people who have expressed interest in your organization at one time or another. Maybe they signed up to receive email updates or follow your Instagram account. Or perhaps they downloaded a free resource you provide on your website, or came to an event you …
Using a Nonprofit Marketing Agency in Long Beach, Ca to Connect with Potential Supporters
When most people think of marketing, they think of it as a set of strategies that are used to increase sales at a business. They think of the digital and print ads, commercials, and marketing emails that they are inundated with on a daily basis that are trying to get them to buy something. While …
