When most people think of marketing, they think of it as a set of strategies that are used to increase sales at a business. They think of the digital and print ads, commercials, and marketing emails that they are inundated with on a daily basis that are trying to get them to buy something. While …
Nonprofit Marketing Articles and Interviews (category)
Using Google Ad Grant Management to Grow Your Nonprofit
Is your nonprofit using Google Ads as part of its overall marketing strategy? If not, there are some very compelling reasons to do so. Running Google Ads shouldn’t be the only marketing you do, but when combined with other efforts, Google Ads can provide a huge boost to your nonprofit’s growth. The …
Combatting Arguments Against Using Google Ads for Nonprofits
Do you work for a nonprofit that isn’t utilizing Google Ads to raise awareness or support for your cause? Many nonprofits have not yet tapped into this advertising platform, and in their minds, they have what they think are very good reasons for not doing so. As the owner of a company that …
Using Volunteers for Google Ad Grant Management for Nonprofits
Volunteers are often the lifeblood of nonprofit organizations. The hours of unpaid work they generously provide can help a nonprofit organization stretch their limited funding much further, without compromising services. Depending on the type of nonprofit you operate, you might use volunteers to …
Paying for Google Ad Grant Management for Nonprofits: Is It a Good Use of Money?
Welcome to the newest column on Businessing Magazine, where we will talk about all things related to nonprofit marketing! Helping nonprofit organizations get the word out about their causes is a passion of mine. I love working with nonprofit leaders and opening their eyes to new ways of growing …
