We all know that keeping a nonprofit adequately funded is challenging work. Donors come and go, which requires you to constantly be finding new people to support your work. If you’ve been operating a nonprofit for a while, you’ve likely exhausted your own network of people. You’ve asked every friend, family member, and even acquaintance to donate at one time or another. You’ve also likely hit up foundations that are aligned with your cause, local business groups, and/or churches for support. You know you can’t keep going back to the same individuals and groups, but you don’t know where else to turn to find people who might be willing to help your cause.
If you haven’t yet tried growing your donor base online, you could be missing out on a gold mine of potential supporters!
In my many years running a nonprofit marketing agency, I’ve come to realize that online marketing is not something that a lot of small- or medium-sized nonprofits know a lot about, or have the capacity to do well in house. Digital marketing and fundraising is complicated! Each advertising platform has its own rules, best practices, and tricks for success. Running a successful ad on Google is very different from one on Facebook. Even if your nonprofit has a full-time marketing person on staff, it would be almost impossible for him or her to master every platform.
For this reason, many small- to medium-sized nonprofits turn to nonprofit marketing agencies for help. At my nonprofit marketing agency, Beeline, we have a team of digital marketing experts who spend a lot of time working to understand how advertising works best for nonprofits on sites like Google, Facebook, Bing, and more. We then use that expertise to help our nonprofit clients get the best return on their investment.
If your nonprofit has been running ads online with very little success, it might be time to tap into the expertise of a nonprofit marketing agency that specializes in online advertising and marketing. And if you’ve never tried online advertising at all, you may want to look into it! Digital advertising can place your organization in front of thousands of new people who just might become some of your most valuable supporters.
It may even be more affordable than you think! Many of our nonprofit clients utilize the Google Ad Grant to get free advertising credit on Google, which they can then use to target new potential supporters. The Google Ad Grant is something every qualifying nonprofit should take advantage of. If you don’t, you are leaving free advertising on the table. If you have no experience with Google Ads, working with a nonprofit marketing agency that offers Google Ad Grant management can make all the difference!
When you research marketing agencies, make sure you look for those with extensive experience marketing specifically for nonprofits. As you can imagine, nonprofit marketing can look a look quite a bit different than traditional marketing for businesses.
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