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Long-term Success: 5 Questions with Mitch Goodz, Owner of Good Sounds

Long-term Success: 5 Questions with Mitch Goodz, Owner of Good Sounds

Mitch Goodz, Owner of Good Sounds in Orange County, California has a been a successful audiovisual dealer and integrator for high-end custom homes for more than 30 years. He answers our 5 questions, giving us insight into this specialized industry.

What are the primary service(s) or product(s) that your business provides?

Good Sounds designs, engineers, installs and programs home automation, home theater, whole house music and networking systems for Southern California residences.

Who’s your perfect customer? Do you work with other business (B2B), or consumers (B2C), or both?

We focus on the high-end residential client. We work with architects, designers, general building contractors, or clients directly, or in combination with the team. Our perfect customer is looking to install a new system in a home that is under construction, or one who is looking to upgrade a system in an existing residence.

When did you start your company? Share a little about your professional history leading up to starting your company.

I started the business in 1980 from my hobby of working with audio systems and electronics. I graduated from college with a degree in history. I worked as an auto mechanic and in our family office supply and printing business, but my passion was in electronics. I started my first audio installation business with partners and moved on from there.

What are one or two things that you’ve learned the hard way?

Business partnerships can be challenging. You must have the perfect chemistry to make things work. The work side of the business is easy in comparison to the process of operating and running a successful business.

What is one thing that most people don’t know about your business or industry that you wish they did?

Most people don’t know how technical and involved the work we perform is. You must be skilled in a number of specific areas to do what we do and get the job done right. This business is not for the “do it your selfer.”

Where’s the best place for people to learn more about your company?

You can find out more about our business at our website:

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by Emily Lund // Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

Opinions expressed by contributors are their own.