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How to Compete for Talent as a Small Business

How to Compete for Talent as a Small Business

Competing for talent can be challenging when you’re a small business employer. A larger business may be able to offer more appealing incentives to the labor pool; however, small businesses have unique offerings in flexibility, company culture, and passion that can help them compete for talent. Here are some of the strategies that you can use in order to compete for talent as a small business.

Increase Your Appeal

Having a strong business recognition could drive more people to want to apply to your small business. This could be that you’re a leader in innovation or that you have a good reputation as being a great place to work. Most businesses don’t start out as mega corporations. They have to grow in order to get there. This growth included adding employees that had the drive and talent to take them there. Being appealing, even in comparison to these larger companies, could involve things like partnering up with the right organizations and having a fun company culture.

Customize Your Benefits

Many people will choose to work at a certain place because the benefits are competitive. Using a human resource management service could give you the advantage when it comes to being able to offer benefits that are worth fighting over. The idea is that you join a team with other small businesses so that you can get a better deal on health insurance and other items that are likely to draw new employees to your company. A larger pool tends to mean lower rates for everyone.

Advertise Broadly

Where you advertise your jobs can make the difference in the type and number of candidates that will apply. Advertising in several venues or even using a recruiting service can help you to land the candidates that are ideally suited for your business. It’s easier to select the right talent when you have more candidates available. Broadening your horizons could also be the right move for your company. For example, looking at candidates from other fields could help you expand your talent pool.

Get Creative

You may have to get creative when it comes to attracting people to your business. This could include offering flexible hours, the ability to work from home, or stock in your business. Doing these kinds of things could help to set you apart from another larger company. Many people are looking to achieve a work/life balance that can be hard to manage without a little bit of flexibility in their work schedule. You could be the employer that attracts your talent based on this level of flexibility.

Competing for the cream of the crop means that you need to have something that appeals. For a small business, this can include company culture, customized benefits, effective advertising, and creative offerings. As a small business, you’re going to have to be clever to be attractive to prospective hires. Use these tips to help you get up on top in terms of hiring the talent that you want. In no time, you will find your small business is known as a reliable and appealing source of employment.

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by Brooke Chaplan // Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at or Twitter @BrookeChaplan

Opinions expressed by contributors are their own.