At one time, augmented, virtual, and mixed reality technologies were thought to be nothing more than graphics, camera tricks, green screens, and special effects used to make sci-fi movies appear more futuristic. You watch in amazement as 3D images, holograms, and alternate universes illuminate the screen, painting pictures you never imagined you’d see come to fruition. However, like many other “futuristic” concepts, innovators found a way to make the impossible possible as XR technology makes its way into the business world.
What Is XR Technology?
Extended reality (XR) is a term used to describe a combination of technologies that blend real and virtual worlds to cultivate an immersive experience. Current XR technology includes:
- Augmented Reality (AR) – AR technology overlays computer-generated images and sensory information (visual and auditory) to create an interactive experience of a person’s real-world view.
- Virtual Reality (VR) – VR technology omits the physical world and ultimately immerses users into various environments ranging from a white sandy beach in Dubai to a hospital operating room.
- Mixed Reality (MR) – As the name implies, MR technology combines AR and VR, bringing real-world and virtual environments together.
Industries Benefiting From XR Technologies
So, how do these technologies translate to success within the business world? Below is a look at some industries benefiting from integrating XR technologies in the workplace.
- Architecture – Virtual reality devices like the Oculus Rift have transformed how architects develop blueprints, design models, make adjustments, and present projects to clients. Such innovations streamline processes, reduce costs, enhance client experiences, and drive sales.
- Healthcare – XR solutions have become essential to the healthcare industry. VR platforms are instrumental in medical training programs, enabling residents and surgical staff to visualize and perform routine and high-risk procedures before operating on a patient. It allows them to test their efficiency and performance to provide a positive experience with fewer risks for their patients.
- Retail – XR technology has taken the retail industry by storm. Retailers have capitalized on devices and platforms that allow them to create a more immersive consumer experience. Virtual showrooms simulate an in-person experience for online audiences by enabling them to interact with products and communicate with customer service reps in real time. Mobile applications with AR features take the guesswork out of purchasing products by allowing users to visualize merchandise on their person (Clothing, accessories, etc.) or in their homes (furniture, appliances, etc.).
Top Advantages of XR Technology for Business
The architecture, healthcare, and retail industries aren’t the only ones benefiting from XR technology in the workplace. As more companies invest in these innovations, the advantages become more apparent.
- Improved Customer Experience – Extended reality tech creates a more engaging, immersive, and convenient experience for modern-day consumers. Whether working with a home builder to design a dream home, getting surgery, trying out makeup, or finding the perfect couch, XR technologies combine the physical and digital worlds to shape and improve customer experiences.
- Enhanced Operations – As remote and hybrid workforces become the norm, businesses struggle to reduce costs, manage teams, and maintain the flexibility to keep up with the ever-changing demands of modern-day consumers. Integrating XR technologies and XR MDM software makes it possible for businesses to enhance operations and streamline costs. AR, VR, and MR devices enable remote teams to collaborate on projects and communicate in real-time for improved productivity and performance. Business executives and HR reps utilize E-learning platforms that integrate XR technology to provide a more engaging and informative training experience that sharpens team member knowledge and skills.
- Better Analytics and Insights – XR technologies take analytics and insights to new heights. As these modernized platforms encourage user engagement, businesses can enter the consumer’s mind and gauge everything from what they see to how their bodies react when interacting with specific products. Such data enables companies to customize their marketing campaigns, products, and services for a more personalized user experience.
- Boost Sales – The final advantage of using XR technology in business is straightforward and likely the most attractive. When an organization can successfully enhance operations, customize its products and services to accommodate its target audiences, and cultivate a positive customer experience, an increase in sales follows.
Extended reality may have started as a technological gimmick used to make films more engaging for viewers, but it’s quickly becoming an essential aspect of modern-day business. The use of augmented, virtual, and mixed-reality devices and platforms has helped industries ranging from military and engineering to healthcare and retail to enhance operations, reduce risks, lower costs, improve performance, streamline processes, increase productivity, and drive sales. Why not integrate XR technology into your business to create immersive experiences that take your brand to the next level of success?
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