Carolin Petterson

Carolin Petterson is a businesswoman and content marketer with years of experience under her belt. She has had the opportunity to contribute to a number of popular business and marketing websites.

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How to Improve the Human Capital of Your Company by Investing in Employees

May 24, 2018

Did you know that disengaged employees can cost companies as much as $500 billion every year? Even though better engagement can lead to a more than 20% increase in profitability, only one-quarter of businesses have an engagement strategy in place. Knowing this, it is vital for companies to devote …

How to Organize a Corporate Event

April 5, 2018

These days, it may seem like all business marketing is happening online and like all of it is tech-related. This isn’t really the case and there are still very useful and lucrative marketing techniques that are happening offline. Corporate events are probably the most beneficial and the most complex …

What to Consider Before You Decide to Accept Cryptocurrency at Your Small Business

February 22, 2018

Needless to say, the cryptocurrencies are ridiculously popular at the moment – people are investing into them far and wide and some businesses are even considering coming up with their own coins. The big idea behind the cryptos is offering a decentralized method of monetary trade – not governed by …

5 Easy Ways to Generate Leads for Your Startup

December 15, 2017

No matter what kind of startup you’re running, you should always aim at generating leads and converting those leads into sales. However, studies have shown that 46% of startups fail because they don’t acquire enough customers. What this means is that generating leads isn’t as easy as some people …

Tips for Choosing the Perfect Domain Name

September 29, 2017

Regardless of whether you’re about to launch your own business or simply thinking about rebranding, one of the most important decisions you have to make is the one that concerns your website. Needless to say, no serious business today operates without some form of online presence and the better you …

How to Build a Successful Ecommerce Business

August 17, 2017

With the world of ecommerce developing rapidly, it’s become quite easy and inexpensive to enter this type of business. Unfortunately, this doesn’t mean that success is guaranteed, since there are many aspects you need to get right if your wish is to create a sustainable and growing business. The …