Eileen O'Shanassy 

Contributor


5 Tips for Better Business Branding

Today's image-based social media often provides owners with a false understanding of business branding. Although logos and certain color pallets are important, they are only a small piece of the puzzle. A successful branding project not only makes the brand recognizable, but it also has a long-lasting impact on the consumer. The following list details the top five tips for … [Read more...]

7 Technology Trends Businesses Should Pay Attention To

Technology for business is always changing. Companies that can stay out ahead of the curve will tend to be more profitable than those who do not. It helps to be well-informed and nimble in order to incorporate the latest technology into your daily business operations. With that in mind, here are some technology trends to be aware of and to consider adding to your business in … [Read more...]

9 Ways Technology Should Be Used in Your Business

Technology, for many businesses, seems like a double-edged sword. Unfortunately, technology should be a tool that doesn’t come with any drawback. How can you get everything you expect from technology? Save Money The rumor is true; software and hardware can save you money. But beware, because there are a lot of technology solutions available that claim to help you save money … [Read more...]

6 Reasons Your Transition to E-Commerce Fell Flat

Any good businessperson, in any future venture, tries to learn from their past mistakes. This is especially true if your online business has either struggled or simply could not get off the ground. Even when business owners have the strongest business plans and the best intentions, e-commerce sites can still fail. Here are some common reasons why e-commerce businesses do not … [Read more...]

4 Biggest Threats to New Businesses

When the day comes to open a real brick-and-mortar business' doors, entrepreneurs feel they've accomplished something colossal—and they have! But it's important not to fall into a false sense of security. New businesses face their most challenging period after opening. Common threats capable of bringing a down new business loom everywhere. Be mindful of these four significant … [Read more...]

Why Your Brand Is More Important Than You Think

A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in determining your company’s success. Top Talent Looks for Strong Brands It is … [Read more...]

5 Interviewing Tips for New Business Owners

If you are a new business owner, it is normal for you to be almost as nervous as the job candidate when you conduct your first interviews. The candidates that you hire will shape the future of your business. Because of this, it is vital that you choose the right people to be on your team. The process of hiring can get annoying and expensive, so here are five interviewing tips … [Read more...]

Four Ways Millennials Are Killing the 9-to-5

Millennials tend to get a lot of flack for many things that are wrong in the world. They're blamed for the student loan crisis and the decline in marriage rates. However, there are a lot of innovative ways the millennials have made a mark for themselves, such as having a work-life balance. As a result, you can say many millennials are killing the 9-to-5. Consider these four … [Read more...]

How to Make the Most of Customer Interaction

As a business owner, you have a limited amount of time to interact and make a strong impression on your consumer. The level of positive interaction that you deliver can make the difference between making your next sale or closing a lucrative deal. It’s not enough to just be a stellar service, you also need to be personable, working towards building relationships with your … [Read more...]