Eileen O'Shanassy 

Contributor


6 Reasons Your Transition to E-Commerce Fell Flat

Any good businessperson, in any future venture, tries to learn from their past mistakes. This is especially true if your online business has either struggled or simply could not get off the ground. Even when business owners have the strongest business plans and the best intentions, e-commerce sites can still fail. Here are some common reasons why e-commerce businesses do not … [Read more...]

4 Biggest Threats to New Businesses

When the day comes to open a real brick-and-mortar business' doors, entrepreneurs feel they've accomplished something colossal—and they have! But it's important not to fall into a false sense of security. New businesses face their most challenging period after opening. Common threats capable of bringing a down new business loom everywhere. Be mindful of these four significant … [Read more...]

Why Your Brand Is More Important Than You Think

A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in determining your company’s success. Top Talent Looks for Strong Brands It is … [Read more...]

5 Interviewing Tips for New Business Owners

If you are a new business owner, it is normal for you to be almost as nervous as the job candidate when you conduct your first interviews. The candidates that you hire will shape the future of your business. Because of this, it is vital that you choose the right people to be on your team. The process of hiring can get annoying and expensive, so here are five interviewing tips … [Read more...]

Four Ways Millennials Are Killing the 9-to-5

Millennials tend to get a lot of flack for many things that are wrong in the world. They're blamed for the student loan crisis and the decline in marriage rates. However, there are a lot of innovative ways the millennials have made a mark for themselves, such as having a work-life balance. As a result, you can say many millennials are killing the 9-to-5. Consider these four … [Read more...]

How to Make the Most of Customer Interaction

As a business owner, you have a limited amount of time to interact and make a strong impression on your consumer. The level of positive interaction that you deliver can make the difference between making your next sale or closing a lucrative deal. It’s not enough to just be a stellar service, you also need to be personable, working towards building relationships with your … [Read more...]

5 Franchise Industries That Are Booming in 2019

When you’re starting up a business, you’re really taking the initiative on just about everything. From the fundamental concept of the business, to its core profit generation strategies, your vision is the foundation for all of that. Exhausting, right? Starting up your own business isn’t a bad thing. However, if the weight of that particular challenge is too much for you, you … [Read more...]

What Small Business Owners Need to Know About Backlinks

Starting a business is one of the most rewarding experiences an individual can have. You’ve started a business, and now it's time to focus on your marketing efforts. In today's digital world, a large part of your marketing efforts will take place online. Many people begin their journeys on Google or on an alternative search engine when they’re in search of products or … [Read more...]

The Business Owner’s Guide to Office Christmas Parties

It's the holiday season again, and your management skills will be put to the test to organize a successful office Christmas party. A Christmas party is an excellent way for companies to show appreciation to their staff. It can also help improve morale and strengthen the company culture. Putting together an event is not an easy task, but proper planning can help you create a … [Read more...]

Why Outsourcing Is One of the Best Things You Can Do for Your Business

Time is the most crucial limitation for any entrepreneur or small business leader. Outsourcing makes it possible for you to keep your attention focused by streamlining productivity into the hands of specialized experts. It saves you the hassle of investing precious resources and hours. You can look forward to building your company for the long-term without stressing over the … [Read more...]