Eileen O'Shanassy 

Contributor


Why More Businesses Are Moving to Instagram

Is your business on Instagram, the most growing social media platform in the world? If not, then you are missing out on some great benefits that many companies are already leveraging. Most businesses can market their brand and boost their sales without directly selling through the platform. Companies are creating awareness of their brand through engagement with their users in a … [Read more...]

Why You Should Be Designing Business Software with the Customer in Mind

In today’s competitive world, companies are employing business software solutions to give them a sustainable competitive edge internally and externally. When using such software for mission-critical functions, it is essential that its design is geared towards the best user experience possible. Far from being marketing heresy, tailoring the design of business software to fit the … [Read more...]

Your Business is Insolvent — What Do You Do Now?

Insolvency in business can happen for several reasons, especially when there is a downturn in the economy. Poor management and fraud are also common factors. Signs that your business is losing ground can be creditors continuing to be unpaid, poor cash flow, and ongoing losses. A company becomes insolvent when it is unable to pay back its debts. There are two ways to … [Read more...]

Paid Traffic, Organic Traffic, or Both? What You Should Know

Two major ways to market your products or services online include search engine optimization (SEO) and pay per click (PPC) advertising. While both methods are an excellent way to drive traffic to your website, each one has its advantages and disadvantages. The Differences Between SEO And PPC You've probably visited Google's search engine a number of times. Have you noticed … [Read more...]

Using Data to Enhance Business Strategy and Success

The rapid development of local, regional, and global markets means that businesses must evolve agile strategies that can keep up. An essential part of choosing strategies revolves around collecting, analyzing, and understanding data. The following tools can help companies improve their interpretation and presentation of data—which will allow them to make informed choices and … [Read more...]

5 Terrific Tips for Remote Office Management

In today's world, the traditional roles of management are changing. You don't need to be in the office full time to keep your team productive. However, this is only possible if you use the right tech tips and tools. Here are five tips to keep your office running smoothly, even if you're on a beach or at a barbecue: Stress the Value of Results It is a big mistake to measure an … [Read more...]

5 Unexpected Locations Perfect for Startups

New or experienced entrepreneurs understand that the location of a startup is everything. The wrong spot can lead to business failures or tempered profits. If you're a savvy entrepreneur, you need to know the perfect locations for your startup. These places will offer you the best demographics, technologies, and resources available. At number one, Silicon Slopes is the best … [Read more...]