Eileen O'Shanassy

Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter: @eileenoshanassy.

RSS Reed

6 Reasons Your Transition to E-Commerce Fell Flat

May 2, 2019

Any good businessperson, in any future venture, tries to learn from their past mistakes. This is especially true if your online business has either struggled or simply could not get off the ground. Even when business owners have the strongest business plans and the best intentions, e-commerce sites …

4 Biggest Threats to New Businesses

May 2, 2019

When the day comes to open a real brick-and-mortar business' doors, entrepreneurs feel they've accomplished something colossal—and they have! But it's important not to fall into a false sense of security. New businesses face their most challenging period after opening. Common threats capable of …

Why Your Brand Is More Important Than You Think

February 10, 2019

A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in …

5 Interviewing Tips for New Business Owners

December 31, 2018

If you are a new business owner, it is normal for you to be almost as nervous as the job candidate when you conduct your first interviews. The candidates that you hire will shape the future of your business. Because of this, it is vital that you choose the right people to be on your team. The …

Four Ways Millennials Are Killing the 9-to-5

December 20, 2018

Millennials tend to get a lot of flack for many things that are wrong in the world. They're blamed for the student loan crisis and the decline in marriage rates. However, there are a lot of innovative ways the millennials have made a mark for themselves, such as having a work-life balance. As a …

How to Make the Most of Customer Interaction

December 20, 2018

As a business owner, you have a limited amount of time to interact and make a strong impression on your consumer. The level of positive interaction that you deliver can make the difference between making your next sale or closing a lucrative deal. It’s not enough to just be a stellar service, you …